The Fundamentals of Search Engine Optimization (SEO)

By Justin Kerr
February 13, 2013

Start digging into the topic of search engine optimization (aka "SEO"), and you'll find everything from tomes of technical data to snake oil promises to propel your URL to the pinnacles of Google's organic search results.  SEO basics are much more fundamental, and following some simple principles will yield better performance for your Web site's visibility and traffic.

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